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1. #Ip locator accurate update
2. #Ip locator accurate manual
3. #Ip locator accurate registration
4. #Ip locator accurate download

As described above, desktop and mobile web GEO/IP locations, even with Google Maps, is not accurate and, in many cases, no possible to acquire. How lack of IDFA on iOS 14 will impact location targeting? And because our IP address is always attached to every request we send, advertising platforms can process of determining your location.īut this location will be as much accurate as an example described above.

#Ip locator accurate download

If we load a website with the ads, our browser needs to download some JavaScript/HTML assets from Google/Xandr/Facebook to let the ads work. Mobile / Google Maps / Location How advertising platforms know where I am?Įvery asset that we access on the internet receives our IP address. Other alternative services show similar accuracy.

#Ip locator accurate update

Therefore, there might be some update delays in the database for any newly assigned IP address ranges.” How accurate is the GEO IP location?įor Switzerland, ip2location claims that 81% of their IP addresses are accurate within the 80km radius range.

#Ip locator accurate manual

The most popular location service ip2location says in the documentation: “This is a manual process and requires actual usage from any IP address in order for us to determine the related ISP name and location. Those databases are updated manually from time to time. Geolocation services have access to several databases that give them the information needed to locate someone IP address. Some ISP’s share information about the location if the IP addresses but is not common practice, and if they do, it does not mean that the real physical location of the IP is correct. How does the GEO IP location address work? So if we have an IP based campaign for Geneva, Switzerland, a significant part of the campaign traffic can be delivered to Davos because of the World Economic Forum.Īnd because allocations of the IP address is done so quickly, there is no chance that our advertising platform would detect this change quickly enough. And after 1-2 weeks, they can switch those IP addresses back to the original location, or assign somewhere else. If we have a huge event in one city/region of the country, ISP providers can assign some IP addresses from less trafficked locations to the location with temporary extremely high demand accessing the network by mobile devices.

It is a day-to-day practice mostly for mobile phones internet access. Can the ISP change the IP location?Ībsolutely yes. And because of that, we can determine in which region of the country which IP address is used. Each ISP distributes small pools of the IP addresses to the regional providers. The problem is where the user using a specific IP address is precisely located. We know with high accuracy from which country our IP address is coming because it is distributed on the international administration level. Each ISP (Internet Service Provider – Telecommunication company) receives some IP addresses which they can use.

Every country in the world receives a pool/segment of available public IP addresses that are distributed internally. How do we know where the IP address is located?Īnd now it gets a bit harder. Without this information, the internet would not work at all. Every single piece of the information has a source and destination IP address attached. IP stands for Internet Protocol address, and it is an integral part of the internet itself.

#Ip locator accurate registration

This higher precision is because of the IP address allocation and registration for each particular country (It varies from country to country) and because it's based in most of the cases on provider position rather than user or company position. Country, than region and city are much more precise (normally 90 to 95%) compared to the exact location of the user such as zip code/street address/building number etc. Rule of thumb: "the more aggregated and generic data you ask for the more precise will be the geo-localization". Some registrars may be very accurate in providing information about their IP, though some may enter not updated or incorrect data. All of this information is collected and stored in different database from different registrars. Through GeoLocation, we can map IP addresses to the country, region, city, latitude/longitude, ISP, etc. Ip geolocation is almost accurate (reliable), but not 100%Īccuracy of IP based GeoLocation varies depending on the database used to identify the user location.